Selling software

Digitization is creating an ever-increasing demand for software that supports or automates processes. In an often highly competitive environment, small things make all the difference.

In the decision-making process, interested parties need the right information – and positive experiences with the product.


Even the best software needs a suitable sales process in order to realize the set sales targets. Trial versions have to be provided and prospective customers have to be managed to turn the prospective customer into a customer.

Once the software has been purchased and integrated, the users often need to be trained intensively in its use. The less need for explanation arises, the faster the implementation teams come back from projects and are ready for new tasks.

Software verkaufen, Konversionsraten steigern

Increase revenue
Increase ustomer satisfaction
Improve the conversion rate
Relief of the support structures
Optimization of scalability

Kathrin Schlierer-Neumann
AppNavi GmbH

The solution?


AppNavi supports you and your customers over the entire software lifecycle: From the first test installations, integration and customizing to the use of the software by administrators or users of your software.

The solution?


AppNavi supports you and your customers over the entire software lifecycle: From the first test installations, integration and customizing to the use of the software by administrators or users of your software.

Turn prospects into fans

In the trial phase the decision for or against the software is usually made. Every software is complex for the user, especially in the beginning. A corresponding introduction should therefore not be omitted. Provide routes for admins as well as users, point out special functions with hotspots or inform them regularly with announcements about the next sensible steps or updates of your products.

Support in go-live and daily use

As soon as your software is in live operation, the users are in focus. Based on your experience, you know exactly which questions can be translated into routes. Since every customer is individual, there is the possibility for authors of the customer to create their own content. The training efforts for authors and users can be drastically reduced – and the project teams are available for new tasks faster.


  • Increase revenue
    Significantly increase the probability of purchase through positive customer experiences in the trial phase.
  • Increase the conversion rate
    By providing positive support during the trial phase, you increase the conversion rate and reduce the number of aborts.
  • Improve customer satisfaction
    Win loyal customers through satisfied customers – throughout the entire lifecycle.
    Relieve the support structures
    By providing continuous, automated customer support, you reduce the amount of training required by integration teams and helpdesk calls.
  • Optimize scalability
    Reduced effort for project teams and HelpDesk creates more capacity for new customers.
Increase of conversion Rate
Reduction of how-to-questions
Reduction of project duration

Could this be helpful for you?

As the vendor of the digital adoption platform AppNavi we are happy to help you.

Kathrin Schlierer-Neumann

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Let’s work together.

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AppNavi GmbH
Register court: Amtsgericht München HRB 216915
VAT-ID: DE298859635

Phone: +49 89 21750050

Registered office of the company

Atelierstr. 29
81671 Munich I Germany


AppNavi GmbH Carsten Neumann, Kevin Gerndt

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